{"id":8523,"date":"2022-01-19T15:57:52","date_gmt":"2022-01-19T13:57:52","guid":{"rendered":"https:\/\/www.charleroi-metropole.be\/2022\/01\/19\/bruyerre-le-paradis-des-amoureux-de-la-cuisine\/"},"modified":"2022-02-16T17:18:29","modified_gmt":"2022-02-16T15:18:29","slug":"bruyerre-le-paradis-des-amoureux-de-la-cuisine","status":"publish","type":"post","link":"https:\/\/charleroi-metropole.be\/en\/decouvrir\/bruyerre-le-paradis-des-amoureux-de-la-cuisine\/","title":{"rendered":"Bruyerre: a cook\u2019s paradise!"},"content":{"rendered":"<blockquote><p>This <a href=\"https:\/\/www.bruyerre.be\/en\/\" target=\"_blank\" rel=\"noopener\">family business<\/a> has existed for 113 years. It has over 8,000 raw material staples and equipment for use in the food industry (bakery, pastry-making, ice cream, etc). A veritable Aladdin\u2019s cave for all cooking enthusiasts, whether amateurs or professionals.<\/p><\/blockquote>\n<p>\u201c<em>It&#8217;s an absolute paradise for anyone who enjoys cooking,<\/em>\u201d explains Justine Collet, deputy general manager. \u201c<em>We have an unbelievable variety of products. You will find raw materials such as flour, chocolate, sugar&#8230; but also all kinds of equipment: from family kitchen blenders to professional ovens, from Snow White cake toppers to cleaning products. We also stock many products within the same range, for example a variety of white flours<\/em>.\u201d<\/p>\n<p>Both professional and private clients will be delighted to find several thousand top quality products in the 5 Bruyerre shops scattered across Wallonia.<\/p>\n<h2>Pastry for all and sundry<\/h2>\n<p>At the beginning of the last century, the company mainly sold biscuits and chocolates, but today its mainstay is supplying high-quality products.<\/p>\n<p>And the company is by no means shunning private customers. \u201c<em>With TV cooking shows still very much the rage, there has definitely been a return to home cooking. People want to have a go at making their own pastry. They go out in search of the right equipment and top-quality products. Some enthusiasts make pastry so fine that it wouldn\u2019t be out of place in the very best patisseries<\/em>\u201d Justine tells us.<\/p>\n<p>The shops are also attracting large numbers of those just starting out with cooking. \u201c<em>Standing mixers, for example, are extremely popular. Everyone has one and ultimatelythey become a permanent fixture on the kitchen worktop.\u00a0 You can use them to make chocolate mousse, bavarois, as well as whipped cream\u2026<\/em>\u201d<\/p>\n<figure id=\"attachment_8461\" aria-describedby=\"caption-attachment-8461\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8461 size-large\" src=\"https:\/\/www.charleroi-metropole.be\/app\/uploads\/2022\/01\/charleroi-metropole-bruyerre-rayon-cuisine-1600x900.jpg\" alt=\"rayon cuisine patisserie\" width=\"1600\" height=\"900\" srcset=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-rayon-cuisine-1600x900.jpg 1600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-rayon-cuisine-600x338.jpg 600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-rayon-cuisine-768x432.jpg 768w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-rayon-cuisine.jpg 1920w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-8461\" class=\"wp-caption-text\">So many products for baking and pastry-making on offer&#8230;<\/figcaption><\/figure>\n<figure id=\"attachment_8457\" aria-describedby=\"caption-attachment-8457\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8457 size-large\" src=\"https:\/\/www.charleroi-metropole.be\/app\/uploads\/2022\/01\/charleroi-metrolpole-bruyerre-accueil-1600x900.jpg\" alt=\"conseil magasin vegan\" width=\"1600\" height=\"900\" srcset=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metrolpole-bruyerre-accueil-1600x900.jpg 1600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metrolpole-bruyerre-accueil-600x338.jpg 600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metrolpole-bruyerre-accueil-768x432.jpg 768w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metrolpole-bruyerre-accueil.jpg 1920w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-8457\" class=\"wp-caption-text\">For some time now, the manager has been witnessing a surge in interest in baking classics and natural products. \u201cSome customers come looking for vegan products, but I wouldn\u2019t say they make up the majority.\u201d<\/figcaption><\/figure>\n<aside class=\"useful-links\">\n    <ul class=\"useful-links__list\">\n                    <li class=\"useful-links__item\">\n                <a href=\"https:\/\/charleroi-metropole.be\/en\/decouvrir\/amongst-the-best-artisanal-tarts\/\">\n                    <figure class=\"useful-links__fig\">\n                                                    <img decoding=\"async\" src=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2021\/01\/charleroi-metropole-tartes-artisanales-500x0-c-default.jpg\" alt=\"Amongst the best artisanal tarts\" class=\"useful-links__img\">\n                                            <\/figure>\n\n                    <span class=\"useful-links__title\">Amongst the best artisanal tarts<\/span>\n                <\/a>\n            <\/li>\n            <\/ul>\n<\/aside>\n\n<h2>Professionals who care<\/h2>\n<p>Bruyerre also takes excellent care of its professional customers. They will find a wide range of services on offer to them.<\/p>\n<p>They deliver raw materials to over 1,500 professionals every week.<\/p>\n<p>They also have a 24-hour repair call out service. \u201c<em>When something breaks down in a bakery at 2 or 3 in the morning, a team of technicians is called out to them and tries to sort out the problem. If it is too complicated, we loan them the materials. We understand that problems like this can really derail a business\u2019 opening.<\/em>\u201d<\/p>\n<figure id=\"attachment_8462\" aria-describedby=\"caption-attachment-8462\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8462 size-large\" src=\"https:\/\/www.charleroi-metropole.be\/app\/uploads\/2022\/01\/charleroi-metropole-conseil-magasin-1600x900.jpg\" alt=\"formation\" width=\"1600\" height=\"900\" srcset=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-conseil-magasin-1600x900.jpg 1600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-conseil-magasin-600x338.jpg 600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-conseil-magasin-768x432.jpg 768w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-conseil-magasin.jpg 1920w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-8462\" class=\"wp-caption-text\">Bruyerre organises training courses for bakery professionals<\/figcaption><\/figure>\n<p>The company also invites professionals to discover the many new products coming out. It showcases the different culinary trends of the moment and the latest technological innovations.<\/p>\n<p>It organises annual events and training sessions on new techniques that have been developing on the market.<\/p>\n<aside class=\"useful-links\">\n    <ul class=\"useful-links__list\">\n                    <li class=\"useful-links__item\">\n                <a href=\"https:\/\/charleroi-metropole.be\/en\/decouvrir\/where-are-the-best-spots-for-brunch-in-the-charleroi-metropolitan-area\/\">\n                    <figure class=\"useful-links__fig\">\n                                                    <img decoding=\"async\" src=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2020\/10\/charleroi-metropole-brunch-amis-500x0-c-default.jpg\" alt=\"Where are the best spots for brunch in the Charleroi Metropolitan Area?\" class=\"useful-links__img\">\n                                            <\/figure>\n\n                    <span class=\"useful-links__title\">Where are the best spots for brunch in the Charleroi Metropolitan Area?<\/span>\n                <\/a>\n            <\/li>\n            <\/ul>\n<\/aside>\n\n<p>The company also helps professionals to launch or expand their businesses. \u201c<em>When clients come to us with a project, we offer them tailor-made support. There are at least two people looking after them: one person to help with selecting the equipment they will need to get started and the other to help with choosing the raw materials depending on what they are intending to produce; choosing between yeast or sourdough, for example.<\/em>\u201d<\/p>\n<h2>A family firm with local roots but big horizons<\/h2>\n<p>Since starting out, Bruyerre has continued to grow steadily. The company now has 5 shops in Wallonia. It has more than 250 people on the payroll.<\/p>\n<p>Family traditions are still very strong: Justine Collet, who is destined to take over the company, is a fifth-generation manager. Many members of the family still work in the company today.<\/p>\n<figure id=\"attachment_8459\" aria-describedby=\"caption-attachment-8459\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8459 size-large\" src=\"https:\/\/www.charleroi-metropole.be\/app\/uploads\/2022\/01\/charleroi-metropole-bruyerre-eolienne-1600x900.jpg\" alt=\"\u00e9olienne\" width=\"1600\" height=\"900\" srcset=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-eolienne-1600x900.jpg 1600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-eolienne-600x338.jpg 600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-eolienne-768x432.jpg 768w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-eolienne.jpg 1920w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-8459\" class=\"wp-caption-text\">The Charleroi-based business is actively reducing its carbon footprint, in particular by installing photovoltaic panels and a wind turbine.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Ecology is also something that is extremely important to the company. It has installed more than 1,000 photovoltaic panels and a vertical wind turbine to produce its own renewable energy.<\/p>\n<p>In the future, Bruyerre aims to open more shops in Belgium. It also aims to export raw materials abroad.<\/p>\n<aside class=\"useful-links\">\n    <ul class=\"useful-links__list\">\n                    <li class=\"useful-links__item\">\n                <a href=\"https:\/\/charleroi-metropole.be\/en\/decouvrir\/in-this-educational-brewery-learn-how-to-make-beer-using-local-hops\/\">\n                    <figure class=\"useful-links__fig\">\n                                                    <img decoding=\"async\" src=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2021\/02\/charleroi-metropole-brasserie-houblonniere-500x0-c-default.jpg\" alt=\"In this educational brewery, learn how to make beer using local hops\" class=\"useful-links__img\">\n                                            <\/figure>\n\n                    <span class=\"useful-links__title\">In this educational brewery, learn how to make beer using local hops<\/span>\n                <\/a>\n            <\/li>\n            <\/ul>\n<\/aside>\n\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8458\" aria-describedby=\"caption-attachment-8458\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8458 size-large\" src=\"https:\/\/www.charleroi-metropole.be\/app\/uploads\/2022\/01\/charleroi-metropole-bruyerre-enseigne-magasin-1600x900.jpg\" alt=\"enseigne bruyerre\" width=\"1600\" height=\"900\" srcset=\"https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-enseigne-magasin-1600x900.jpg 1600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-enseigne-magasin-600x338.jpg 600w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-enseigne-magasin-768x432.jpg 768w, https:\/\/charleroi-metropole.be\/wp-content\/uploads\/2022\/01\/charleroi-metropole-bruyerre-enseigne-magasin.jpg 1920w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-8458\" class=\"wp-caption-text\">Bruyerre has existed in the Charleroi Metropolitan Area for over 5 generations.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Contact:<\/strong><\/p>\n<p>Bruyerre<br \/>\n<a href=\"https:\/\/www.bruyerre.be\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bruyerre.be\/en\/<\/a><\/p>\n<p>+32 (0)71 25 01 35<\/p>\n<p>Rue Fran\u00e7ois-L\u00e9on Bruyerre, 34<br \/>\n6041 Gosselies<br \/>\n<a href=\"mailto:Gosselies@bruyerre.be\">Gosselies@bruyerre.be<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This family business has existed for 113 years. It has over 8,000 raw material staples and equipment for use in the food industry (bakery, pastry-making, ice cream, etc). A veritable Aladdin\u2019s cave for all cooking enthusiasts, whether amateurs or professionals. \u201cIt&#8217;s an absolute paradise for anyone who enjoys cooking,\u201d explains Justine Collet, deputy general manager. [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":8460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[400,172,406],"tags":[482,474,484,483],"class_list":["post-8523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eat-local","category-economic-dynamism","category-hospitality","tag-cooking","tag-magasin","tag-pastry","tag-shop"],"_links":{"self":[{"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/posts\/8523"}],"collection":[{"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/comments?post=8523"}],"version-history":[{"count":0,"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/posts\/8523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/media\/8460"}],"wp:attachment":[{"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/media?parent=8523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/categories?post=8523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charleroi-metropole.be\/en\/wp-json\/wp\/v2\/tags?post=8523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}